Gaia showrooms

Implementing and improving the physical experience.

During the next three years, a total of 12 showrooms were developed across different cities in Mexico. In the first years of the company, the only retail channel was online so it was crucial for the brand to create iconic spaces where the gap between client and product was erased. Looking for potential retail spaces was part of the process to ensure a location that was attractive and had the potential to reach our clients. Each showroom represented a new challenge, but creating a good and efficient layout was the key to a successful project.

Each location was different and building up the best project for the particularities of the location was essential to ensure brand consistency and an innovative and unique experience for our clients. After that, designing the exhibition elements of the stores, as well as selecting materials, curating the catalog products to be shown, implementing each corner of the project, and creating attractive visual merchandising looks were critical for future showroom implementations.

Also, selecting items from the catalog to create experimental looks that reflected ongoing global trends was important to maintain interesting content in each of the showrooms and, on a personal note, was an exciting way to share creativity and design with our visitors.